What is a Printed Case Book? Well, it's like a hardcover book, but without the dust jacket. Instead, the dust jacket is printed right onto the hard covers of the book. Here's an example of what a printed case book looks like: We recently had to updgrade the book design for the 3rd Revised Edition of my bestseller, Listen To Your Gut. As it is 520 pages long (number of pages determines spine … [Read more...] about Printed Case Book – Design Guidelines
If you’ve written a fiction book, you may be able to argue the merits of mainstream publishing over self-publishing… maybe. But if you’ve written a non-fiction book, then you definitely want to self-publish. Unless you don’t care about making any money from the book. Let me explain. I have a friend – Dr. Carolyn Dean – who is both a naturopathic doctor and a medical doctor. She has had 15 books … [Read more...] about Why Should I Self-Publish My Book?
Whether you already have an active blog, or you’re just starting out, I want to make one thing crystal clear: Be sure to backup (make copies of) your site files on a regular basis. AND make sure you store those files in a separate place. Do not store your site file backups on your server! If your website server catches on fire, or crashes, or gets hacked, (note: all 3 have happened to me!) and … [Read more...] about The Vital Importance of Site Back-Ups
What happens when the business you've been working so hard to build starts to feel... stale? Or what if you love it, but after all this time it still isn't making the money you need? How do you know when it's time to stick it out, and when it's time to rebrand? For those of you who have been feeling change looming, or the weight of decisions you’re not sure you’re ready to make, remember you … [Read more...] about Redesign, Rebrand, or Redirect Entirely?
Maybe your Instagram used to sync with your Facebook... or maybe you've never been able to get it to work. You would think this would be easy/seamless, since Facebook also owns Instagram, but not always. I'm not going to get into how to sync your two accounts - there is plenty of instruction readily available on how to do that, like right here if you prefer text instructions and right here … [Read more...] about When Instagram Won’t Sync with your Facebook Page!
Perhaps you commented on a blog post and now you have received an email telling you that someone else has replied to your comment on that blog - HOW do you then reply back to them? Firstly, you do NOT just click "Reply" to that email and type out your response. If you do that, no one will ever see your return comment. Instead, you have to click-through to the original blog post and leave your … [Read more...] about How To Reply to Blog Comments from an Email Notification
Maybe you'd love to have your own business - but aren't quite sure what that would be yet. Or, maybe you already have a great idea - or, you're already doing your ideal thang - but you have no idea HOW to get your stuff out in front of the people who would love to pay money for your help/solution... Not to worry, my 6-step plan will take you through each piece of the process to kick off your … [Read more...] about 6 Steps to Plan and Launch Your Product or Service
I received this comment from a reader and it's such a good question (one that I wrestled with for a long time before I figured it out) that I wanted to share the answer with all of you: "If you wanted to put all the pieces of the IM puzzle together, what one source would you start with and why? I too have studied all and researched what marketers use such as Screencast for webinars, Infusion, … [Read more...] about How To Generate Organic (Free) Search Engine Traffic