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Can I Charge Money For Free Information?

September 3, 2014 by Jini Leave a Comment

As the Internet matures, you’re going to see this more and more: People taking free information, inventions, protocols etc. that have been developed by scientists or groups and packaging them into digital information products.

content-FT

Perhaps there is a way you can apply this technique to your niche and package up your own information product?

Here’s a great example of what I’m talking about…

If you go to LibertyGenerator.com you’ll watch a video (there are no other options) by supposed Iowan farmer Abe. Never mind that the narrator does not make a single mistake while he’s talking (very difficult for a non-professional voice actor to do!) and his delivery sounds like a professional voice actor. The information presented is still genuine.

Note that it is also presented as a story – Abe’s story of how he was going to lose his farm. See my other blog post on the importance of storytelling when you’re selling anything.

Anyway, for $37 “Abe” will sell you the blueprints for how to construct your own Liberty Generator to reduce or completely eliminate your power bills.

However, only 10 minutes of a Google search revealed to me that what “Abe” is selling is a Biogas Generator. And you can get the complete description, along with free blueprints to build your own from here: Re-energy.ca

In fact, some of the planted PR around the Liberty Generator has even swiped the homepage photo from Re-energy.ca!

biogas

Is this Liberty Generator information product illegal? Is it unethical?

Neither. They have not swiped a private, or proprietary invention. They have simply packaged up information that is widely available in numerous countries, journals, websites, etc. and attached a story and a price tag to it. And here’s a tip – if you visited the Re-Energy link, you’ll see that Re-energy.ca also provides free and complete instructions for how to build your own solar oven, wind turbine and hydro generator… hmmmm – does that give you any good ideas?

In the Listen To Your Freedom program, I show you all the different ways you can package up your information, or expertise, or experience and sell it:

 

 

Filed Under: Be Brilliant

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About Jini

Jini Patel Thompson has been doing business online since 1995, when she launched one of the first dating websites on the Internet. Her gut health blog and online health store has been serving customers in over 80 different countries since 2002. Jini loves sharing real-life info on how to launch your own biz, or grow your existing business - using fun, integrity and FLOW.

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