My husband Ian got into a very cool conversation with our friend Güliz out at the barn, so I decided to film them - which of course then gave me the opportunity to use horse footage at various places in the video! :) I hope this video gives you some great ideas about how to take the pressure off your business and put it into FLOW so that you can receive money; like water flowing down a river. … [Read more...] about How To Suck In Money & a Crazy PayPal Trick
I remember driving in the car with my daughter, Zara, when she was five years old. "You know what I want to do when I grow up? I want to work in a store," she announced. "What kind of store?" I asked. "A video store. Because I love movies." she replied (yes, back then we still had video stores) "Well..." I suggested, "Then instead of just working in a video store, why don't you be the … [Read more...] about What’s a Mom?
When you think about selling stuff on your website, or making money from your blog, do you ever find yourself saying: I know, I'll tell stories! That will increase my sales! Well, here's the thing: David Ogilvy was one of the first big advertising guys to prove that storytelling (a full page worth of small-font text) sold extremely well. When we think of story-based advertising, we often … [Read more...] about Telling Stories Increases Sales
The Internet is filled with people who have been happily blogging away, building excellent content, and often impressive traffic to their websites, and thousands of subscribers, but yet they are not making enough money to even quit their day job! This is the exact situation one of my favorite bloggers found herself in. She had a Donate button on her site and she'd just had a book published by a … [Read more...] about 5 Non-Obnoxious Ways To Make Money From Your Blog
Different 'social media experts' will give you different advice as to which social media will produce the best results for your business. Rather than spending time summarizing the different opinions, I'm just going to present you with what actually works. In a real life tried-and-tested Health business; where I sell books, CDs, DVDs, teleseminars and over 300 supplements. And here's the bottom … [Read more...] about How To Use Social Media to Promote your Brand or Business
If you haven't started hosting teleseminars yet, you've no doubt heard the buzz about how they can be great tools for building or expanding your business. Specifically, teleseminars can help you accomplish the following: Position yourself as a leader or expert in your field. Use teleseminars as a sales tool by giving away lots of free information on a topic and then presenting a special … [Read more...] about Use Teleseminars To Boost Your Brand or Create Products
From talking with my friends, colleagues and bookclub members, I know that most people perceive writing a book as a big deal - something very difficult and daunting. How many articles have been written about the writer staring at a blank page? How many visuals of the desk or typewriter (back in the day) surrounded by crumpled wads of paper? So… you can buy into these myths, or not. Let me give … [Read more...] about The Easy Way to Write and Publish a Book
If your business is not generating the kind of traffic (visitors) or sales (conversions from visitors to customers) that you would like, then there are many different metrics you need to look at. This article is going to help you implement two of the most important ones. Sometimes that magic tweak that skyrockets both visitors and sales can be that you realize you've been talking to the wrong … [Read more...] about Making Your Business More Visible and Noticeable
Have you ever thought of nutrition as something that sets you free, enables you to get out of a rut, and changes a damaging behaviour, or pattern? Or do you think of food simply in terms of what you feel like eating (your tastebuds)? When you realize that what you eat and drink has a huge influence over your mood, your optimism and your energy levels... you begin to realize that what you ingest … [Read more...] about Eat for Success
I was having dinner with my extended family one night, and a question popped into my head: What was the BEST time of your life to date – the time you felt the most energized, alive, and the most like YOU? So I asked the question and we went round the table, sharing our stories. There were people there aged 6 to 75 and their answers surprised me so much, I started asking other people. I asked my … [Read more...] about Reconnect with your Truest most Vibrant Self
People often say that if you don't have a clearly defined goal, you will never be successful. If you don't have a detailed road map, you will never arrive at your destination. That all sounds great in theory. And it can work – for certain types of people. But I'm here to stand up for something else. I'm here to root for looseness. And freedom. And FUN. Zigging and zagging. Feeling your way along … [Read more...] about Working Hard vs Being Open
When you're learning a new task, or a new skill, or how to navigate around in a whole new world - like your first baby, or your first business, or a new country - you can get to a place of overwhelm. Where it just seems TOO difficult. You get discouraged. You start to say things like, "Who am I…?" Who am I to think I could do this? Who am I to think I could be the first one in my family to … [Read more...] about How To Step Into Your True Self
Sometimes we don't want to take on a new venture, or expand our horizons, or take a risk, because our life is currently so stressful we don't think we can handle any more! But is your life filled with good stress, or bad stress? Here's what bad stress and good stress looks like to me - and keep in mind that classifying stress as 'good' or 'bad' is a very personal thing and totally open to … [Read more...] about Is Your Life Too Stressful?
How do you feel when you think about your dreams or unspoken wishes? And how do you feel as you get closer to your dreams becoming a reality? Are you excited? Are you scared? Funny how those two emotions – fear and excitement – often go hand in hand. The really interesting thing is that when you look at the biochemical expression of these two emotions in the body… there is only one molecule … [Read more...] about How To Transform Fear In Business and Life
David Ogilvy was one of the first big advertising guys to prove that storytelling (a full page worth of small-font text) sold extremely well. When we think of story-based advertising, we often think of those mile-long internet sales letters, or slick ads in niche-market magazines. But these next two real-life examples show the unmatched power of storytelling even in difficult arenas like art … [Read more...] about Storytelling – Best Way To Sell
I received this comment from a reader and it's such a good question (one that I wrestled with for a long time before I figured it out) that I wanted to share the answer with all of you: "If you wanted to put all the pieces of the IM puzzle together, what one source would you start with and why? I too have studied all and researched what marketers use such as Screencast for webinars, Infusion, … [Read more...] about How To Generate Organic (Free) Search Engine Traffic